TECHNOLOGY DRIVEN®
BUILT FOR THE PASSIONATE
Performance apparel and gear, engineered from the yarn up with proprietary fabric technology.
300K+
ATHLETES EQUIPPED
3
GENERATIONS OF CRAFT
40+
COUNTRIES WORLDWIDE
6,600+
5-STAR REVIEWS
OFFICIAL APPAREL PARTNER OF USA WEIGHTLIFTING
Technical
performance
Tested on the platform. Engineered for the go-getter.
Technology-driven performance apparel built for your passion.
THE TECH MATRIX
Explore our in-house fabrics. Choose your element. Each fabric technology is designed and created with an intentional purpose.
Our Most Loved Gear
EXPLORE BY SPORT
Introducing VIRUS® Loyalty Program:
THE PASSION COLLECTIVE
Every dollar spent becomes new opportunities for cash back, rewards and other exclusive perks. Start earning your points today!
TESTED BY THE TRIBE
Real reviews from verified customers who put our gear through the grind.
